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Solution: Sending Product Qualified Leads (PQLs) and customer product usage data to Salesforce This took too long and the data would get outdated quickly as users engaged with the product daily.

A data analyst would grab CSV reports from queries in their production database (MongoDB) that took hours to run, and then send that CSV to Sales Ops to import into Salesforce.

Zeplin's first attempt at syncing product usage data into Salesforce was a manual process. They needed the data to be accessible in the tool they were already using everyday: Salesforce. But having to switch between multiple tools just to grab data was cumbersome. To get product usage data on a lead, Sales would use separate dashboards in tools like Retool, Intercom, and more. Understanding key product usage metrics for a lead, such as how many collaborators they have on their Zeplin projects, can help Sales estimate prospect engagement and predict how likely a lead is to convert to premium features. A key barrier for Customer Success Managers and Account Executives to prioritize was not having visibility into how leads were interacting with the product. With millions of users across thousands of companies, Zeplin's Sales team needs to focus on users with the highest opportunity and likelihood for expansion within their company. The Challenge: Identifying which leads to target based on product usage To help their sales team increase their productivity, Zeplin's Sales Ops team came to Hightouch. To fuel their 'land and expand' strategy, Zeplin built out their Enterprise Sales team to drive adoption within organizations that already had stakeholders using the product. This Product Led Growth has been key to Zeplin's expansion to millions of customers.

Zeplin follows a freemium model, allowing product teams to get started for free and bring in more coworkers to collaborate.

Zeplin lets designers communicate to engineers exactly what to build, and gives engineers an organized workspace that connects workflow tools like Jira and Github. Zeplin is a Design Delivery product that helps teams collaborate on and hand off product designs. Yet why do so many products still suffer from bugs and confusing UIs? A key contributor is poor communication between design teams and the rest of the company. What more?ĭon’t waste your time creating a styleguide, you can add the colors and typographies directly from Zeplin ( Styleguide tab).Having a stellar user experience in your product is so crucial to retention. That way, the first screen in Zeplin will be the first screen in your website or app. Sort the screens following the user flow into each of the tags (section or functionality). You can sort your screens designs by content (for example, the sections of your website) or functionalities. Zeplin allows you to organize the screens by tags.

How to organize the design screens in Zeplin Which is the behaviour of the icon, text, button, what happens when the user does hovering, clicking…Ĭreate a new artwork with all of the states for the different components that you are using in the interface, You can name it ‘Specs’. You’ve done your design in Sketch and you’ve uploaded the screens to Zeplin.

ZEPLIN LOGIN MANUAL

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